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Respect the Outdoors campaign – please download and share

DEFRA have now reached the third phase of thier ‘Respect the Outdoors’ campaign. Their  stakeholder toolkit went live earlier this week and now they need your help to amplify the campaign.

Detaisl about how to access green spaces safely can be found on GOV.UK: https://www.gov.uk/guidance/coronavirus-covid-19-advice-on-accessing-green-spaces-safely

You can read the Countryside Code in full on UK.

A Dropbox showcase includes campaign materials for download, customising and sharing.

Downloadable materials include

  • Social assets for Facebook & Twitter
  • Non-Government branded social asset templates (for stakeholders to insert their own logo instead if desired)
  • Poster images
  • A basic campaign toolkit, providing a campaign overview, key messages, and guidance for using the assets on social media.

Campaign overview #RespectProtectEnjoy

The campaign encourages people to responsibly dispose of PPE (face coverings and gloves), take their litter home and follow the Countryside code. They key messages we want to promote are:

  • Don’t destroy what you’ve come to enjoy
  • Take your litter home to throw away or recycle
  • Don’t have barbecues or fires in the countryside
  • Follow the Countryside Code
  • Keep your dog on a lead
  • Stick to footpaths and follow local signs
  • Respectlocal farmers and communities
  • Protectour outdoor spaces
  • Throw your PPE (gloves and face coverings) in the bin – not the recycling

Campaign Activity

Alongside the toolkit, they have been pushing ahead with the following in recent weeks:

Love Parks campaign

Defra funded and joined up with Keep Britain Tidy on their new ‘Love Parks’ intervention which went live on Friday 21 July, launching on BBC Breakfast. You can read more about their campaign here: https://www.keepbritaintidy.org/news/new-campaign-launched-face-littering-epidemic-parks

Media

  • Digital out of home (OOH) advertising from Monday 3rd until at least Sunday 16th August across 77 sites in England. This is across most regions, with beach artwork appearing in coastal towns, wildfires in towns near to national parks/the countryside and PPE litter in more urban locations.
  • Search advertising (Google and Bing) live from 29 July until 31 August, promoting the countryside code (including anti-littering) when terms including ‘national parks’, ‘days out’ and ‘camping’ are searched.
  • Snapchat advertising (with content developed by LadBible) on wildfires, went live this week until 31 August.
  • Facebook video (again, with LadBible) on more general anti-littering and countryside code messaging was posted on Friday 31 July in advance of the sunny weekend. We also shared it through Defra and Natural England accounts.
  • You can watch it here

Contact

If you have any questions at all, or want more information, please contact Sam.Evans@defra.gov.uk


All PACT, Repair Cafe, In-Bloom projects and gardening get togethers are cancelled for the immediate future. 


Clothes Swap Cumbria

STOP SHOPPING & START SWAPPING!

Clothes Swap Cumbria provides you will an ethical, affordable and sustainable way to update your wardrobe.

Sort out your clothes, and nay clothes that you no longer want can be taken to the clothes swap where you can exchange your items for clothes at the exchange. The exchange accepts clean clothes of good quality and all ages, sizes and genders are welcome.

Over 11 million items of clothing end up in landfill each week. Cumbria Clothes Swap also host up-cycling workshop.

Interested in hosting an exchange or would like to know more then like and follow “Clothes Swap Cumbria” on Instagram and Facebook.


National Youth Climate Summit 2020

Council staff and representatives from our Youth Advisory Panel attended the virtual National Youth Climate Summit in April 2020:

Visit https://www.transform-our-world.org/national-youth-climate-summit-2020 to find out more.